About
Ariel Cheng is a Journalism student at the University of Southern California with a minor in Marketing and Design. With a background that spans Vietnam, China, the UK, and Los Angeles, she brings a cross-cultural perspective to brand storytelling and digital marketing. Ariel has led social media and influencer campaigns in fintech, luxury, and lifestyle industries, driving growth across TikTok, Instagram, YouTube, and Rednote. From creating narratives that make financial tools approachable for students to shaping digital engagement for global beauty brands, she thrives at the intersection of creativity and strategy. Her passion lies in helping brands turn complex ideas into stories that connect and inspire.
Featured: https://www.uscannenbergmedia.com/people/ariel-cheng/
