About
Ariel is a University of Southern California student majoring in Journalism at the Annenberg School, with a minor in Marketing and Communicative Design. She specializes in brand storytelling, audience engagement, and trend-driven marketing, crafting digital campaigns that connect with diverse audiences across New York, California, Vietnam, and Shanghai.
With experience in fintech, luxury, and lifestyle marketing, Ariel has developed and executed high-impact social media strategies, influencer collaborations, and data-driven content across TikTok, Instagram, Xiaohongshu (Rednote), and YouTube. From launching fintech brand campaigns to directing luxury beauty influencer content, she thrives in fast-paced, innovative environments where creativity meets performance analytics. Passionate about cross-cultural marketing and digital growth, Ariel aims to help brands build meaningful, lasting connections with their audiences.
