marketing experiences
LVMH
Shanghai, China
Directed the video production team for a campaign featuring China’s top TikTok KOL (Key Opinion Leader with 34+ Million Followers) for Guerlain, ensuring content aligned with both the brand’s luxury identity and youth culture trends in China.
Adro Inc.
New York City, New York
Spearheaded and managed AdroCard’s TikTok and Rednote(Xiaohongshu) presence, accelerating brand awareness and engagement for international students navigating U.S. financial systems.
CQ Toys
Shenzhen, China
Spearheaded the growth of TikTok, Instagram, Facebook, and Shopee for multiple plush toy IPs (Bao-ao, Loloan), tailoring brand storytelling for international markets.
Ho Chi Minh City, Vietnam x Los Angeles, California
Founded a 421K+ member digital wellness community, producing fitness & nutrition content across TikTok, Instagram, and YouTube.